Michael Cronin

Dynamic fundraising professional with 22 years of experience in direct marketing, individual giving, and project management. Proven track record in donor acquisition and retention. Specialized at strategic thinking, innovation, and project management. Led transformational change in SE Asia, achieving significant growth and retention improvements. Known for resilience, motivation, and cultivating highperforming, inclusive teams.

Michael at #F2FCongress25:

Tuesday, 10:15-11:00
Quality Quest
with Karla Cordero

Themes: Ethical and Sustainable FundraisingEvolution and Future of F2F Fundraising

Level: Beginners & Advanced

Effective fundraising isn’t just about securing funds—it’s about creating lasting value and impact. Are you ready to transform your approach?

During this session we’ll discuss our strategic shift and its role in aligning with organisational goals and share insights into quality acquisition for F2F fundraising. Emphasising adaptability and continuous learning, you’ll gain actionable strategies and real-world success stories.

Get ready to be inspired!

#LongTermValue #Quality

Michael Cronin
UNICEF
(THA)