Gill Marshall

Gill started her career as a street fundraiser in London back in 2007, and for the past 9 years has worked as Global Fundraising Specialist at Amnesty International. She is responsible for supporting all offices on their individual giving programmes, and in particular looking for ways to grow, optimise and innovate within Amnesty’s main acquisition channel, F2F fundraising. Gill has also held interim roles as Head of Global Individual Giving, and more recently Global Fundraising Director.

Gil at #F2FCongress25:
The Future of F2F

Level: Beginners & Advanced

What is the future of F2F fundraising? Many organisations are doubting the longevity of F2F, and most of us are working hard to adapt and optimise to protect this key channel. Hear how important F2F is for INGOs around the world, and how common challenges are impacting us all. Discussion around how we can future-proof our programmes, and together navigate the evolving F2F fundraising landscape.

#Optimisation #FutureTrends

Gill Marshall
Amnesty International UK
(UK)