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Day 2 — Programme

Day 2 of #F2FCongress25 — Tuesday, 29 April 2025 

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9:00-9:30 - Wake-Up

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9:30-10:15 - Presentation

Daniel McDonnell

Daniel McDonnell – UNICEF (UK)

Carrying the message: The evolution of face to face fundraising

Level: Beginners & Advanced

From Storytellers to Fundraisers: Exploring the Evolution of Face-to-Face fundraising” This presentation traces the journey from ancient oral lore and message bearers to modern face-to-face fundraising, highlighting how storytelling and human connection have shaped donor engagement. It also explores the future, considering how technology, changing donor expectations, and evolving communication methods might influence fundraising strategies in years to come.

#The_evolution_of_F2F_fundraising 

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10:15-11:00 - Parallel Presentations

Karla Cordero

Karla CorderoUNICEF (PAN)

Quality Quest

Level: Beginners & Advanced

Effective fundraising isn’t just about securing funds—it’s about creating lasting value and impact. Are you ready to transform your approach?

During this session we’ll discuss our strategic shift and its role in aligning with organizational goals and share insights into quality acquisition for F2F fundraising. Emphasizing adaptability and continuous learning, you’ll gain actionable strategies and real-world success stories.

Get ready to be inspired!

#LongTermValue

Carl Young

Carl Young JIGSAW Fundraising (AUS)

The Circle of Success - Creating a Winning Culture for you and your F2F agency

Level: Beginners & Advanced

F2F fundraising is a dynamic, engaging, and transformational fundraising channel. Dynamic in its nature of recruitment but also in its real-time data analytics and relationships – from the public through to Board members. You cannot hope to raise funds for your mission by keeping a F2F supplier at arm’s length so how are you empowering them to thrive and advance your mission?

This engaging session will provide tips and insights on how to create a winning culture between you and your face-to-face agency. From set up considerations, contract negotiations through to performance KPIs and weathering the challenges of a media storm. The circle of success can help you optimise your F2F program to create that win-win culture.

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11:00-11:30 - Coffee Break

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11:30-12:45 - Parallel Sessions

Sherry BellKen Peterson

Sherry BellGrow Fundraising & Consulting Inc. (USA)
Ken Peterson – Autism Spectrum Disorder Foundation (USA)

F2F IS for Small Nonprofits too!

Level: Beginners & Advanced

Do you wonder how to optimize F2F for organizations with limited investment resources? Or maybe you have a F2F campaign but the retention falls short of expectations? Join us to review multiple case studies across two nonprofits with limited brand, resource and infrastructure. Does OTG F2F work? And what would happen to F2F acquired sustainers if staff and financial resources were not concerns?

#F2F_OneTimeGiftAcquisition 

Angela NortonMatthew Radford

Angela NortonPFRA New Zealand (NZL)
Matt RadfordVulnerable Paths (UK)

Helping you fundraise sustainably, ethically and effectively. In any circumstance.

Level: Beginners & Advanced

New Zealand has built a new code to support fundraisers and the challenges they experience, regardless of level, channel, market or activity. This is already supporting charities across New Zealand to build programmes which are sustainable and (importantly) do more good.

We will explain and actively challenge this code – demonstrating how it practically supports everyday (and innovative) fundraising.

We will discuss how this was developed – and the stakeholders crucial to its success.

Joyce Browaeys

Joyce BrowaeysS&L (BEL)

The Third Way: Transforming F2F with Cooperation

Level: Beginners & Advanced

Ready to rethink the future of face-to-face fundraising? Discover a new model, launched in 2023, alongside traditional agencies and in-house teams, now fully operational in Belgium and the Netherlands. In this session, we’ll dive into the world’s first F2F cooperative, created by top NGOs. What can you learn from this fresh, innovative, and sustainable approach? We’ll share the wins, the hurdles, and how your market could benefit from this new way of working.

#Innovation #SharedOwnership #SocialEntrepreneurship

Allana Carson-Woodley

Allana Carson-WoodleyPublic Outreach (CAN)

Why turf management and incidents are an NGO management issue

Level: Beginners & Advanced

Turf clashes, site grid management and on turf incidents aren’t just for vendors to manage. There are huge implications to poor management and poor conduct in F2F programs. Let’s talk about ways that NGOs need to lean in and manage their vendors actively.

#TurfManagement #VendorManagement

David Pettigrew

David Pettigrew GivingInsight (AUS)

The Value of 1% – Shifting the dial and raising more in your Face2Face program

Is your F2F fundraising program missing out on hidden revenue and stronger donor relationships? Discover the data-driven insights that reveal where your program may be losing revenue, alongside relationship-focused strategies to deepen donor engagement. You’ll learn to calculate the impact of these losses and gain practical tools to boost ROI, Lifetime Value, and donor loyalty. Perfect for fundraising professionals ready to raise more and foster lasting connections!

#DataAnalytics #RelationshipFundraising

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12:45-14:00 - Lunch

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14:00-14:30 - Clinique Session

Roland CsakiRuth Williams

Roland Csaki – IFRC (HUN)
Ruth Williams – Fundraising Association Austria (AUT)

Instant Clinique / The Fireside Talk

Level: Beginners & Advanced

This non-conventional session will seek answers to the most burning question of F2F.

  • How to keep & motivate Z-generation fundraisers?
  • How to convince your director to invest into F2F?
  • Do you have your own question? Do not hesitate! Drop it in anonimously or stand up and raise it.

You will get insights from the panel experts and from the wisdom of our F2F crowd.

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14:30-15:15 - Presentation

Ilja de Costar

Ilja De Coster – The DonorVoice (BEL)

Challenges and issues in F2F fundraising – Combining science and data processing to fix your fundraising

Level: Beginners & Advanced

F2F remains one of the strongest fundraising techniques, but it faces challenges. Rising costs and declining donor retention. It is vital to understand this and the poor ‘best practice’ we have been using for years. With this insight, we can fix F2F by combining behavioural science, good data processing and analytics to create a better donor experience. And by adding telemarketing to the mix. In this session, we’ll share some data-driven inspiration on how to save F2F fundraising.

#DataAnalytics #BehaviorScience #FundraisingQuality #DonorRetention

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15:15-16:00 - Parallel Presentations

Josh White

Josh White – Oxfam GB (UK)

Relaunching from a Standing Start – Oxfam GB’s F2F Journey

Level: Beginners & Advanced

Oxfam GB’s F2F programme relaunched in 2023 with a fresh strategy and team. This session reflects on 2 years of successes and challenges as we scale. We’ll discuss navigating the agency market, adopting innovations, the recurring payments vs. direct debit debate, integrating with our TM team and developing a fresh F2F proposition. Join us to explore delivering exceptional experiences for supporters and fundraisers, optimising KPIs and volumes, and making the case for further investment.

#ProgrammeStrategy #Stewardship 

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16:00-16:30 - Coffee Break

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16:30-17:45 - Parallel Sessions

Nadine KoelzigCristina Beldarrain Gonzalo

Nadine KoelzigAction against Hunger (GER)
Cristina Beldarrain GonzaloAction against Hunger (ESP)

Sharing is Caring - the importance of interconnectedness of international F2F networks

In an interconnected world, F2F fundraising within an international organization presents both challenges and opportunities. Using Action Against Hunger’s case study, we will delve into the complexities of coordinating efforts across diverse locations, tackling issues such as resource management and strategy alignment. How can we effectively navigate the obstacles posed by varying operational contexts? What innovative strategies can we share and implement to drive success?

Let’s find out!

#Networking #InternationalF2FNetworks #CaseStudy

Ram Ranjan PrasadWannaphen Silaphusith

Ram Ranjan Prasad UNICEF Thailand (THA)
Wannaphen Silaphusith UNICEF Thailand (THA)

From Silos to Synergy - Uniting Programme and F2F Fundraising Teams for Excellence

Level: Beginners & Advanced

What if your F2F team could collaborate seamlessly with Programme, Events, and other teams to achieve fundraising excellence? How can uniting all teams drive success and improve results? What strategies can elevate performance, foster collaboration, and enhance learning? In this session, you’ll explore how to create synergy across teams, boost performance, and gain cultural insights—empowering Fundraising Managers, Field Managers, Agency Managers, and Events Managers to make a greater impact.

#Face_to_Face_Fundraising #Collaboration

Jules D'OcaAlin Dinu

Jules D’OcadiDo F2F Training (UK)
Alin DinudiDo F2F Training (ROM)

Coaching and the Art of Empowering Relationships

Level: Beginners & Advanced

What if coaching could transform the way you connect with others? In this workshop, we’ll uncover what coaching is (and isn’t), explore advanced active listening, and discover how these skills can strengthen leadership and personal relationships alike. Drawing on neuroscience, practical exercises and real-world tools, you’ll leave ready to create lasting, meaningful connections.

#Coaching

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17:45-19:00 - Reception / Networking / Break

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19:00 - Dinner Party

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