Day 2 — Programme
Day 2 of #F2FCongress25 — Tuesday, 29 April 2025
9:00-9:30 - Wake-Up
Daniel McDonnell – UNICEF (UK)
Carrying the message: The evolution of face to face fundraising
Theme: Evolution and Future of F2F Fundraising
Level: Beginners & Advanced
From Storytellers to Fundraisers: Exploring the Evolution of Face-to-Face fundraising” This presentation traces the journey from ancient oral lore and message bearers to modern face-to-face fundraising, highlighting how storytelling and human connection have shaped donor engagement. It also explores the future, considering how technology, changing donor expectations, and evolving communication methods might influence fundraising strategies in years to come.
#The_evolution_of_F2F_fundraising
10:15-11:00 - Parallel Presentations
Karla Cordero – UNICEF (PAN)
Michael Cronin – UNICEF (THA)
Quality Quest
Themes: Ethical and Sustainable Fundraising, Evolution and Future of F2F Fundraising
Level: Beginners & Advanced
Effective fundraising isn’t just about securing funds—it’s about creating lasting value and impact. Are you ready to transform your approach?
During this session we’ll discuss our strategic shift and its role in aligning with organizational goals and share insights into quality acquisition for F2F fundraising. Emphasizing adaptability and continuous learning, you’ll gain actionable strategies and real-world success stories.
Get ready to be inspired!
#LongTermValue
Carl Young – JIGSAW Fundraising (AUS)
The Circle of Success - Creating a Winning Culture for you and your F2F agency
Theme: Organisational Capacity Building
Level: Beginners & Advanced
F2F fundraising is a dynamic, engaging, and transformational fundraising channel. Dynamic in its nature of recruitment but also in its real-time data analytics and relationships – from the public through to Board members. You cannot hope to raise funds for your mission by keeping a F2F supplier at arm’s length so how are you empowering them to thrive and advance your mission?
This engaging session will provide tips and insights on how to create a winning culture between you and your face-to-face agency. From set up considerations, contract negotiations through to performance KPIs and weathering the challenges of a media storm. The circle of success can help you optimise your F2F program to create that win-win culture.
11:00-11:30 - Coffee Break
11:30-12:45 - Parallel Sessions
Sherry Bell – Grow Fundraising & Consulting Inc. (USA)
Ken Peterson – Autism Spectrum Disorder Foundation (USA)
F2F IS for Small Nonprofits too!
Level: Beginners & Advanced
Do you wonder how to optimize F2F for organizations with limited investment resources? Or maybe you have a F2F campaign but the retention falls short of expectations? Join us to review multiple case studies across two nonprofits with limited brand, resource and infrastructure. Does OTG F2F work? And what would happen to F2F acquired sustainers if staff and financial resources were not concerns?
#F2F_OneTimeGiftAcquisition
Angela Norton – PFRA New Zealand (NZL)
Matt Radford – Vulnerable Paths (UK)
Helping you fundraise sustainably, ethically and effectively. In any circumstance.
Theme: Ethical and Sustainable Fundraising
Level: Beginners & Advanced
New Zealand has built a new code to support fundraisers and the challenges they experience, regardless of level, channel, market or activity. This is already supporting charities across New Zealand to build programmes which are sustainable and (importantly) do more good.
We will explain and actively challenge this code – demonstrating how it practically supports everyday (and innovative) fundraising.
We will discuss how this was developed – and the stakeholders crucial to its success.
Joyce Browaeys – S&L (BEL)
The Third Way: Transforming F2F with Cooperation
Themes: Global Trends and Best Practices, Collaboration and Innovation, Evolution and Future of F2F Fundraising
Level: Beginners & Advanced
Ready to rethink the future of face-to-face fundraising? Discover a new model, launched in 2023, alongside traditional agencies and in-house teams, now fully operational in Belgium and the Netherlands. In this session, we’ll dive into the world’s first F2F cooperative, created by top NGOs. What can you learn from this fresh, innovative, and sustainable approach? We’ll share the wins, the hurdles, and how your market could benefit from this new way of working.
#Innovation #SharedOwnership #SocialEntrepreneurship
Allana Carson-Woodley – Public Outreach (CAN)
Why turf management and incidents are an NGO management issue
Theme: Collaboration and Innovation
Level: Beginners & Advanced
Turf clashes, site grid management and on turf incidents aren’t just for vendors to manage. There are huge implications to poor management and poor conduct in F2F programs. Let’s talk about ways that NGOs need to lean in and manage their vendors actively.
#TurfManagement #VendorManagement
David Pettigrew – GivingInsight (AUS)
The Value of 1% – Shifting the dial and raising more in your Face2Face program
Theme: Ethical and Sustainable Fundraising
Is your F2F fundraising program missing out on hidden revenue and stronger donor relationships? Discover the data-driven insights that reveal where your program may be losing revenue, alongside relationship-focused strategies to deepen donor engagement. You’ll learn to calculate the impact of these losses and gain practical tools to boost ROI, Lifetime Value, and donor loyalty. Perfect for fundraising professionals ready to raise more and foster lasting connections!
#DataAnalytics #RelationshipFundraising
12:45-14:00 - Lunch
Roland Csaki – IFRC (HUN)
Ruth Williams – Fundraising Association Austria (AUT)
Instant Clinique / The Fireside Talk
Theme: Data-Driven Fundraising
Level: Beginners & Advanced
This non-conventional session will seek answers to the most burning question of F2F.
- How to keep & motivate Z-generation fundraisers?
- How to convince your director to invest into F2F?
- Do you have your own question? Do not hesitate! Drop it in anonimously or stand up and raise it.
You will get insights from the panel experts and from the wisdom of our F2F crowd.
14:30-15:15 - Presentation
Ilja De Coster – The DonorVoice (BEL)
Challenges and issues in F2F fundraising – Combining science and data processing to fix your fundraising
Theme: Data-Driven Fundraising
Level: Beginners & Advanced
F2F remains one of the strongest fundraising techniques, but it faces challenges. Rising costs and declining donor retention. It is vital to understand this and the poor ‘best practice’ we have been using for years. With this insight, we can fix F2F by combining behavioural science, good data processing and analytics to create a better donor experience. And by adding telemarketing to the mix. In this session, we’ll share some data-driven inspiration on how to save F2F fundraising.
#DataAnalytics #BehaviorScience #FundraisingQuality #DonorRetention
15:15-16:00 - Interactive Session & Presentation
Gill Marshall – Amnesty International (UK)
The Future of F2F
Theme: Evolution and Future of F2F Fundraising
Level: Beginners & Advanced
What is the future of F2F fundraising? Many organisations are doubting the longevity of F2F, and most of us are working hard to adapt and optimise to protect this key channel. Hear how important F2F is for INGOs around the world, and how common challenges are impacting us all. Discussion around how we can future-proof our programmes, and together navigate the evolving F2F fundraising landscape.
#Optimisation
Cindy Morgan – ChildFund International (USA)
Michael Scully – ZenterPrize Inc (UK)
Winning Donor Loyalty
Theme: Donor Retention and Engagement
Level: Beginners & Advanced
How can combining the joy of giving with the thrill of winning revolutionize fundraising? Discover how an innovative unrestricted campaign achieved 25% higher donor retention at month 12 and exponential growth. Join industry experts to explore real-world data, actionable insights, and proven strategies for creating long-term sustainable income streams. Perfect for nonprofit leaders, fundraising professionals, and innovators seeking to elevate donor engagement and retention.
16:00-16:30 - Coffee Break
16:30-17:45 - Parallel Sessions
Nadine Koelzig – Action against Hunger (GER)
Cristina Beldarrain Gonzalo – Action against Hunger (ESP)
Sharing is Caring - the importance of interconnectedness of international F2F networks
Themes: Global Trends and Best Practices, Collaboration and Innovation, Evolution and Future of F2F Fundraising
In an interconnected world, F2F fundraising within an international organization presents both challenges and opportunities. Using Action Against Hunger’s case study, we will delve into the complexities of coordinating efforts across diverse locations, tackling issues such as resource management and strategy alignment. How can we effectively navigate the obstacles posed by varying operational contexts? What innovative strategies can we share and implement to drive success?
Let’s find out!
#Networking #InternationalF2FNetworks #CaseStudy
Ram Ranjan Prasad – UNICEF Thailand (THA)
Wannaphen Silaphusith – UNICEF Thailand (THA)
From Silos to Synergy - Uniting Programme and F2F Fundraising Teams for Excellence
Themes: Global Trends and Best Practices, Digital Transformation, Donor Retention and Engagement, Organisational Capacity Building
Level: Beginners & Advanced
What if your F2F team could collaborate seamlessly with Programme, Events, and other teams to achieve fundraising excellence? How can uniting all teams drive success and improve results? What strategies can elevate performance, foster collaboration, and enhance learning? In this session, you’ll explore how to create synergy across teams, boost performance, and gain cultural insights—empowering Fundraising Managers, Field Managers, Agency Managers, and Events Managers to make a greater impact.
#Face_to_Face_Fundraising #Collaboration
Jules D’Oca – diDo F2F Training (UK)
The Future and Challenges of Digital Training in F2F Fundraising
Theme: Digital Transformation
Level: Beginners & Advanced
Digital training has exploded in recent years, yet in F2F fundraising, most training still happens… well, face-to-face—and for good reason. But is it time to embrace digital solutions as well? This session explores the challenges and opportunities digital training presents for our sector. Can digital training enhance your programs without replacing what works? Drawing on my experience developing digital programs, I’ll share practical insights, weigh the pros and cons, and demonstrate how effective digital training can drive team efficiency and results.
#Training&Development #Learning&Development
Angela Norton – PFRA New Zealand (NZL)
Building Trust and Sustainability: How Self-Regulation Strengthens and Future-Proofs Your Charity’s Fundraising
Themes: Global Trends and Best Practices, Ethical and Sustainable Fundraising, Evolution and Future of F2F Fundraising
Level: Beginners & Advanced
Robust self-regulation is key to the charity sector’s sustainability and public trust. This session explores how organisations can reduce government oversight by demonstrating ethical practices. While implementing self-regulation can present challenges, the benefits are clear: charities can future-proof fundraising, comply with changing regulations, and enhance public trust. Through collaboration, the sector can navigate challenges and emerge stronger and better equipped to serve their communities.
17:45-19:00 - Reception / Networking / Break
19:00 - Dinner Party
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