Ken Petterson since 2022 is the Director of Donor Engagement for the Autism Spectrum Disorder Foundation. He has worked in the non-profit sector for over 30 years, designing integrated direct marketing campaigns including F2F fundraising, phone outreach, outbound voice messaging, direct mail, and social media campaigns.
Ken at #F2FCongress25:
F2F IS for Small Nonprofits too!
with Sherry Bell
Level: Beginners & Advanced
Do you wonder how to optimise F2F for organisations with limited investment resources? Or maybe you have a F2F campaign but the retention falls short of expectations? Join us to review multiple case studies across two nonprofits with limited brand, resource and infrastructure. Does one-time gift (OTG) F2F work? And what would happen to F2F acquired sustainers (regular givers) if staff and financial resources were not concerns?
#F2F_OneTimeGiftAcquisition #OTG #OneTimeGift
